Blog
Field notes on AI-accelerated development, answer engine optimization, and the marketing technology stack we build for clients — and run on ourselves.
Searches for "what is aeo" grew 9x in twelve months. The acronym caught on because buyers are asking ChatGPT, Perplexity, and Gemini before they ever open Google.
Nine page-one Google results for "aeo vs geo" return three different answers. AEO and GEO describe the same discipline; SEO is what they sit on. Here's the 2026 allocation.
Searches for "what is geo" grew 6.6x in twelve months. The term comes from a 2024 Princeton paper that ran the first controlled experiment on what moves AI citation rates.
![Dark-mode AI chat interface mockup with the placeholder text "[Your Name Here]" highlighted in glowing orange — visualizing the moment a B2B brand is absent from an AI-generated answer.](/_next/image?url=%2Fpayload-api%2Fmedia%2Ffile%2Faeo-complete-guide-b2b-hero-768x429.webp&w=3840&q=75)
Your Google rankings are fine. They also don't matter when ChatGPT isn't reading Google. The eight-step B2B AEO playbook — with the Bing finding most guides skip.
Your competitor shows up in ChatGPT. You don't. The structural reason your perfectly fine Google rankings produce zero AI citations — and five fixes you can ship this week.
