User Experience Design

Now that we have a solid understanding of your customer, how your business will enable the customer journey and the role your systems will play in this effort, it's time to design the user experience starting with the high level site map, mapping out the page layouts in wireframes and finally creating stunning visual designs that will impress and convert. This stage in the project starts with the following assets as we embark on this adventure: 

• Branding assets including logos, fonts and other elements of your brand.
• Strategy assets including user personas, empathy maps, voice and tone assets, inspirational sites, site map, customer journey and business blueprint.

Before we jump right into the pretty pictures, we first define how the pages are structured. What components do we want to include on the page? Do we want carousels? Do we want animations? Do we want basic combinations of images and text? Wireframes allow us to quickly create layouts and make rapid changes before we start to make big design decisions. The end result is a vision for how users will interact with the site and the features/ functionality that will be included.

NOW is the time to create the pretty pictures. We will start with your branding, create a color palette and select the fonts all of which support yourbrand. Our designers will create a cohesive design that reflects your voice and tone and engages your customers to keep them on your site. We will also ensure that your site will meet accessibility standards and be a pleasure to use for disabled customers as well. We will create design assets such as a UI Kit that can be used in future projects as your business evolves.

Following your review, we will submit the designs to be tested by real users to gather feedback and tune the design to wow your customers. Our user testing services are integrated directly into our design tools, enabling us to quickly adapt to feedback and keep the project moving forward.

Based on the results of user testing as well as your vision for the site, we will go through 2 - 3 rounds of revisions to dial in your design ensuring that the final product will meet the project objectives.

For a particularly unique and interesting user experience, we will script, design and build custom animations and interactions for your site or app. We will work with your team to sketch and storyboard a script which will translate to a unique interaction. From animated CTA buttons to increase conversion to uniquely interactive review stars to promote engagement. Heck, we can even create an embedded video game. The sky is the limit at this point.

The capstone to the design effort is the final approval of designs, the lock down of the development scope and the handoff of the designs to the development team. This crucial step reduced the risk of the project and ensures that expectations are met at launch. Design assets include:

• Visual Designs for key pages
• Component designs.
• UI Kit
• Final site map and feature descriptions.
• Functional specification.
• Fixed price for development.