desk with computer and design tools

User Experience Design

Embark on a transformative journey towards customer-centric success with Custom User Experience, the cornerstone of your long-term growth trajectory.


User Experience (UX) design is all-encompassing, catering to the complete user journey.

We create highly customized designs that are specifically tailored to address the unique needs, goals, and characteristics of your product, service, or system. By focusing on your target personas, we generate design assets that leverage existing strategic elements. Starting with a high-level vision utilizing site maps and features, we then refine the foundation through wireframes to perfectly align with your target audience. Our mission is to equip you with the necessary tools for effective communication and engagement with your customers for the long run.

Who is it for?

Fully custom web experiences make the most sense for larger mid-tier to enterprise organizations. Smaller organizations benefit if they are really looking to stand out from the crowd. We can tailor our projects to fit the budgets and timelines of a broad range of organizations using semi-custom template tools and accelerators that provide the benefits of having your own design which may start off a little simpler yet evolve over time.

website sitemap

Getting Started

Now that we have a solid understanding of your customer, how your business will enable the customer journey and the role your systems will play in this effort, it's time to design the user experience starting with the high level site map, mapping out the page layouts in wireframes and finally creating stunning visual designs that will impress and convert. This stage in the project starts with the following assets as we embark on this adventure: 

  • Branding assets including logos, fonts and other elements of your brand.
  • Strategy assets including user personas, empathy maps, voice and tone assets, inspirational sites, site map, customer journey and business blueprint.
website wireframe


Before we jump right into the pretty pictures, we first define how the pages are structured. What components do we want to include on the page? Do we want carousels? Do we want animations? Do we want basic combinations of images and text? Wireframes allow us to quickly create layouts and make rapid changes before we start to make big design decisions. The end result is a vision for how users will interact with the site and the features/ functionality that will be included.

website visual design assets

Visual Design

NOW is the time to create the pretty pictures. We will start with your branding, create a color palette and select the fonts all of which support yourbrand. Our designers will create a cohesive design that reflects your voice and tone and engages your customers to keep them on your site. We will also ensure that your site will meet accessibility standards and be a pleasure to use for disabled customers as well. We will create design assets such as a UI Kit that can be used in future projects as your business evolves.

screenshot of a webpage heatmap

User Testing

Following your review, we will submit the designs to be tested by real users to gather feedback and tune the design to wow your customers. Our user testing services are integrated directly into our design tools, enabling us to quickly adapt to feedback and keep the project moving forward.

screenshot of web page revisions

Design Revisions

Based on the results of user testing as well as your vision for the site, we will go through 2 - 3 rounds of revisions to dial in your design ensuring that the final product will meet the project objectives.

woman telling a story

Animation design

For a particularly unique and interesting user experience, we will script, design and build custom animations and interactions for your site or app. We will work with your team to sketch and storyboard a script which will translate to a unique interaction. From animated CTA buttons to increase conversion to uniquely interactive review stars to promote engagement. Heck, we can even create an embedded video game. The sky is the limit at this point.

screenshot of visual design assets


The capstone to the design effort is the final approval of designs, the lock down of the development scope and the handoff of the designs to the development team. This crucial step reduced the risk of the project and ensures that expectations are met at launch. Design assets include:

  • Visual Designs for key pages
  • Component designs.
  • UI Kit
  • Final site map and feature descriptions.
  • Functional specification.
  • Fixed price for development.

Tailored digital experiance that reflects you brand

Your brand's unique needs and characteristics form the foundation of our UX design process. We focus on understanding your target personas and use this knowledge to craft design assets that resonate with your specific audience. The customized digital platforms we create will enable you to effectively communicate and engage with your customers across channels enhancing their experience and loyalty to your brand. This tailored approach ensures that your online presence reflects your brand identity, promoting long-term growth.

Designs for all business sizes

We offer flexible UX design services suitable for businesses of different sizes and budgets. Our custom and semi-custom designs adapt to your needs and evolve with your business. This ensures that you get a cost-effective and relevant digital solution, aiding you in standing out in your market.

Your customers are at the heart of our process

We prioritize user feedback in our design process. This approach guarantees your website is user-centric and appealing. By incorporating user testing and multiple revisions based on real user feedback, we ensure your customers find your website intuitive and engaging. The meticulous planning of the final design handoff minimizes project risks and ensures your website meets your expectations, providing a distinct user experience that sets you apart from competitors.

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