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"Content strategy is the high-level planning, execution, governance, and on-going management of the content lifecycle to support key business initiatives. Essentially, it’s your brand’s game plan to drive traffic, leads, engagement, sales, and other business outcomes through content." - Terakeet
Your website has a diverse set of goals it must accomplish. While it may be able to solve each requirement in isolation, it will never achieve the results you demand if each component doesn't work as one seamless whole. To achieve this, you must plan in advance much like an architect plans a house. Content Strategy handles more than just the content visible on your site, it's a blueprint for how to build that site and the purpose it serves.
Great Content Strategy informs every aspect of a site. The copy on the page, the fonts and colors, and the features it provides. While the title ‘Content Strategy’ may imply that the focus is on what will go on the page, truly the focus is on who your customer is, their needs, and how the site can fulfill them. Becoming intimately familiar with your customers is the result of a well rounded Content Strategy and, in turn, produces a terrific website design. Once you know who you're trying to reach and why they need your products or services, previously difficult decisions become simple.
Drupal is perfectly suited to be the extension of your individual Content Strategy. Its highly customizable and flexible nature gives you the freedom to create the ideal user experience based on the content and features you know your customers need. Drupal allows you to set yourself apart as the provider your business is truly capable of being.
The same way we strive to know what it is our clients need and provide for it, we enjoy helping them understand their own customers. That understanding is the core of how Igility helps our partners grow and achieve incredible results. Contact us and allow us to walk you through how we can help you learn more about your customer than you ever thought you could.
Fixed Bid Projects: Mythic Fantasy or Achievable Reality?
The phrase ‘fixed bid’ has a way of unsettling developers and marketers. To some, it conjures visions of endless change requests, disappointed client expectations, and limited margins. Like the proverbial dragon, many agencies would prefer to think that fixed bid projects don’t exist or if they do, are best left alone to avoid danger. Confronting such a beast might seem ‘unrealistic’ or ‘impossible’ and such agencies make efforts to dissuade or disqualify a prospective client’s request for fear of failure. Enter the ‘heroic’ agencies which see not only the challenge, but also the opportunity to provide predictable pricing, achievable expectations, and overall value. These latter agencies overcome such fear of failure to the benefit of themselves and their customers.
B2B vs B2C Website Design
Every business’s website begins with the same simple, fundamental question: who is the customer? In this article, we explore the differences between websites which sell to businesses (business-to-business or B2B) and those which sell to consumers (business-to-consumer or B2C). When most people think of e-commerce, they think of flashy consumer websites like Tesla, Nike or Apple or marketplaces like Amazon or Walmart. In fact, according to Statista, B2B ecommerce volume eclipsed $6.7 trillion in 2019, and is expected to grow at a rate of 20% per year through 2030. Therefore, the distinction between B2B and B2C website designs is very important.
So You Failed Core Web Vitals…
Maybe you’ve just learned about Core Web Vitals and this is your first time running the test on your site, or maybe you are familiar with CWV but this is the first time testing a new site. No matter the context, having your site fail with low scores in big red numbers can be disheartening. It may encourage you to know that you aren’t alone. According to an initial study, 96.6% of sites tested failed their CWV test. Optimizing for this new standard is a battle everyone is facing. The good news is that failing scores are a terrific tool for improving your website. Let’s discuss why.