Content Strategy

"Content strategy is the high-level planning, execution, governance, and on-going management of the content lifecycle to support key business initiatives. Essentially, it’s your brand’s game plan to drive traffic, leads, engagement, sales, and other business outcomes through content." - Terakeet

A Holistic Approach

Your website has a diverse set of goals it must accomplish. While it may be able to solve each requirement in isolation, it will never achieve the results you demand if each component doesn't work as one seamless whole. To achieve this, you must plan in advance much like an architect plans a house. Content Strategy handles more than just the content visible on your site, it's a blueprint for how to build that site and the purpose it serves.

Strategy First, the rest will Follow

Great Content Strategy informs every aspect of a site. The copy on the page, the fonts and colors, and the features it provides. While the title ‘Content Strategy’ may imply that the focus is on what will go on the page, truly the focus is on who your customer is, their needs, and how the site can fulfill them. Becoming intimately familiar with your customers is the result of a well rounded Content Strategy and, in turn, produces a terrific website design. Once you know who you're trying to reach and why they need your products or services, previously difficult decisions become simple.

Why Drupal?

Drupal is perfectly suited to be the extension of your individual Content Strategy. Its highly customizable and flexible nature gives you the freedom to create the ideal user experience based on the content and features you know your customers need. Drupal allows you to set yourself apart as the provider your business is truly capable of being.

Why Igility?

The same way we strive to know what it is our clients need and provide for it, we enjoy helping them understand their own customers. That understanding is the core of how Igility helps our partners grow and achieve incredible results. Contact us and allow us to walk you through how we can help you learn more about your customer than you ever thought you could.

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