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Since 2004, we have worked with startups and enterprises alike to build tailored digital experiences which attract, engage and convert customers. These include custom B2B e-commerce solutions for enterprise healthcare companies, user engagement platforms for the largest software company on earth and content platforms which tell the stories of 100K student universities. Here are but a few examples of our efforts.
Fixed Bid Projects: Mythic Fantasy or Achievable Reality?
The phrase ‘fixed bid’ has a way of unsettling developers and marketers. To some, it conjures visions of endless change requests, disappointed client expectations, and limited margins. Like the proverbial dragon, many agencies would prefer to think that fixed bid projects don’t exist or if they do, are best left alone to avoid danger. Confronting such a beast might seem ‘unrealistic’ or ‘impossible’ and such agencies make efforts to dissuade or disqualify a prospective client’s request for fear of failure. Enter the ‘heroic’ agencies which see not only the challenge, but also the opportunity to provide predictable pricing, achievable expectations, and overall value. These latter agencies overcome such fear of failure to the benefit of themselves and their customers.
B2B vs B2C Website Design
Every business’s website begins with the same simple, fundamental question: who is the customer? In this article, we explore the differences between websites which sell to businesses (business-to-business or B2B) and those which sell to consumers (business-to-consumer or B2C). When most people think of e-commerce, they think of flashy consumer websites like Tesla, Nike or Apple or marketplaces like Amazon or Walmart. In fact, according to Statista, B2B ecommerce volume eclipsed $6.7 trillion in 2019, and is expected to grow at a rate of 20% per year through 2030. Therefore, the distinction between B2B and B2C website designs is very important.
So You Failed Core Web Vitals…
Maybe you’ve just learned about Core Web Vitals and this is your first time running the test on your site, or maybe you are familiar with CWV but this is the first time testing a new site. No matter the context, having your site fail with low scores in big red numbers can be disheartening. It may encourage you to know that you aren’t alone. According to an initial study, 96.6% of sites tested failed their CWV test. Optimizing for this new standard is a battle everyone is facing. The good news is that failing scores are a terrific tool for improving your website. Let’s discuss why.