Igniting Business Growth: How Igility Solutions Creates High-Converting Websites

Bill Dwinell

Author: Bill Dwinell

Published: June 16, 2023

In the rapidly evolving digital landscape, where online presence is paramount, a website's mere existence is no longer sufficient. To create substantial business growth, companies necessitate meticulously crafted websites that not only captivate their target audience but also drive conversions with precision. At Igility Solutions, we are masters of designing high-converting websites that consistently deliver exceptional results for our esteemed clients. This article presents two noteworthy success stories, offering valuable insights into the strategies and approaches we employed to create websites that generate tangible and impactful business outcomes.

  1. Mobile Mini: Simplifying Ecommerce for a Portable Storage Provider: Mobile Mini, a nationwide provider of portable/mobile storage solutions, faced challenges due to an outdated content management system (CMS), brand consolidation efforts, and the need for localized marketing. Igility Solutions stepped in to revamp their website, focusing on simplifying the ecommerce experience. By incorporating an intuitive chat system that allows customers to select products and features and then seamlessly connecting them with live representatives for further assistance, we improved the overall user experience. The result was a 30% increase in site conversions and a 23% boost in leads, demonstrating the effectiveness of our conversion-driven approach.

  2. Helmer Inc.: Elevating a Midmarket Healthcare Brand: Helmer Inc., a B2B laboratory equipment company, sought to merge content and commerce, streamline operations, and position itself as a premium brand in the healthcare industry. Igility conducted thorough discovery sessions to gain insights into Helmer's customers, needs, and desired brand positioning. Through meticulous planning and implementation, we developed a customized website solution that featured international localization, a distributor portal, and seamless integration with Helmer's CRM and ERP systems. The optimized website generated a remarkable 60% increase in e-commerce revenue, a 40% surge in lead submissions, and a 35% growth in parts and accessories sales.

Driving Results with Igility:

At Igility, our website creation approach is grounded in generating leads that convert and deliver measurable business results. Here's how we consistently create high-converting websites:

  1. Strategic Planning: We begin every project by thoroughly understanding our clients' target audience, business objectives, and unique value propositions. This allows us to develop a comprehensive strategy that aligns with their specific goals.

  2. User-Centric Design: Our talented design team creates visually stunning websites that captivate visitors and provide seamless user experiences. By prioritizing intuitive navigation, persuasive call-to-actions, and mobile responsiveness, we ensure maximum engagement across all devices.

  3. Conversion Optimization: Leveraging proven techniques, such as compelling CTAs, social proof elements, and streamlined checkout processes, we optimize websites to maximize conversions. Continuous A/B testing and data analysis enable us to refine and improve performance over time.

  4. Integration and Automation: We seamlessly integrate websites with essential systems, such as CRM, payment gateways, and marketing automation tools, to streamline operations and enhance the user experience.

  5. Ongoing Support and Optimization: Our commitment to our clients extends beyond the website launch. We provide ongoing support, maintenance, and optimization to ensure websites continue to drive conversions and adapt to evolving market needs.


Igility takes immense pride in creating high-converting websites that deliver exceptional results for our clients. Through strategic planning, user-centric design, conversion optimization techniques, and seamless integrations, we empower businesses to unlock their full potential and achieve significant business growth. The success stories of Mobile Mini and Helmer Inc. serve as a testament to our expertise in website creation and optimization. If you're seeking to transform your online presence into a conversion powerhouse, partner with Igility Solutions and let us help you achieve.

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