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As an innovative and forward-thinking organization, the approaching end of life for Drupal 7 doesn't come as a surprise to you. You are well aware of the impending Drupal 7 migration, but rather than viewing it as a mere necessity, you recognize it as a potential opportunity. The transition from Drupal 7 to the latest version encompasses more than just staying up to date; it presents a chance to leverage cutting-edge, SEO-optimized technology to enhance your revenue.
At Igility, we specialize in guiding B2B companies through transformative processes such as the Drupal 7 migration. However, our expertise extends beyond providing temporary fixes. We offer comprehensive solutions that not only address immediate concerns but also serve as catalysts for long-term growth.
For B2B companies, the Drupal 7 migration is an essential step. It involves moving your website from Drupal 7 to a more modern iteration of Drupal 10. This migration aims to unlock the benefits of improved security, enhanced features, and better functionality offered by the newer versions. Beyond these immediate advantages, this transition presents a prime opportunity to optimize your website for search engines, thereby significantly augmenting your online visibility.
Search Engine Optimization (SEO) acts as the key to unlock the full potential of your website. An SEO-optimized website secures higher rankings on search engine results pages, which translates to increased visibility, higher traffic volumes, and ultimately, amplified revenue.
Page speed plays a critical role in SEO, with Google having considered it as a ranking factor since 2010. In 2018, Google's "Speed" update further emphasized the importance of page speed. Essentially, a slow-loading website can negatively impact your Google rankings. Therefore, it becomes crucial to enhance your page speed.
Several factors contribute to page speed, including server speed, page file size, and image compression. Measuring page speed involves various metrics, such as Fully Loaded Page, Time to First Byte (TTFB), and First Meaningful Paint/First Contextual Paint. Each of these metrics provides unique insights into your page's performance, ultimately offering a comprehensive view of its speed.
The Drupal 7 migration process presents an invaluable opportunity for B2B companies to implement significant changes that can improve page speed and enhance SEO. One effective strategy involves image compression, which can significantly reduce page load times, considering that images often constitute a substantial portion (50-90%) of a page's size.
Furthermore, the migration from Drupal 7 allows for a comprehensive audit of your website. This audit enables you to streamline your code, eliminate unnecessary plugins, and implement other strategies to enhance overall performance, such as running a decoupled CMS with Svelte.
By prioritizing page speed and overall SEO during the Drupal 7 migration, your company positions itself for success. Pages that load faster tend to secure higher rankings in search engine results, leading to increased visibility for your business, greater website traffic, and ultimately, a larger customer base.
At Igility, our mission revolves around equipping growing B2B companies with the research and solutions they require to thrive in the digital realm. Whether you seek quick fixes or long-term strategies, we are here to guide you through the intricacies of the digital landscape.
The end of life for Drupal 7 should be regarded not as an obstacle but as a stepping stone. With the right approach, this migration can serve as a strategic maneuver that propels your business forward. As you navigate the Drupal 7 migration, bear in mind that it represents more than just an upgrade; it offers a chance to optimize your site for SEO, enhance online visibility, and boost revenue. With Igility, you won't merely survive the end of life for Drupal 7 – you'll thrive in a new era of digital opportunities.